Enterprise Software Sales

The client had a very special requirement of generating business, but the emphasis was more on quality of the lead rather than the volume. The client sells high-end enterprise software to the Fortune 500 and has a very specific prospect list. Hence, they had a desire to build an initial relationship with the contact, gather relevant information and then pass on the qualified leads to their sales team.


Given the complex nature of the software and the difficultly of establishing a relationship with senior level executives of the Fortune 500, the client needed an inside sales team that was experienced. The requirement was to deploy a team that were well-educated and well-spoken, and comprised of those individuals who could handle a sophisticated conversation involving ROI and applicable value propositions in a consultative discussion with the prospect.

Goodbay was able to fill this need by providing a highly intelligent, eloquent and experienced sales team for this project. The result was tremendous. The client was able to expand its pipeline with qualified appointments significantly and allowed it to develop significant relationships with customers.

Given the high level contacts that we delivered to the client, on several occasions, the client wrote us emails that said:

Great lead. If we close this deal, you can expect business from us for a long time to come

At Goodbay we can deliver the quality, the information and the volume needed by our clients to allow them to serve their customers more efficiently and to grow their business.

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